The NCDM 2007 conference will help you navigate a new age in database marketing. As a database marketing professional, you sift through the clutter of gathered information to discover the nuggets of customer insight that will yield higher returns for your company.

With more pressure to understand your customers' buying preferences in order to increase sales, you face the dual-challenge of keeping up with the latest technology and techniques while leveraging your current customer data and analysis efforts to create more targeted and segmented campaigns.  New marketing channels and the integration of marketing efforts across the organization has become more important than ever.