As cruise companies increase the number of berths available, marketing campaigns that build brand preference are crucial. Carnival Cruise Lines works to achieve this through highly targeted consumer communications. The first step on this journey is to build a complete view of customers through predictive modeling and analytics. The next step uses this understanding to segment customers, targeting these customers with appropriate communications.

You will learn to:

• Build and leverage customer insights to improve your profits
• Use best practices for customer segmentation
• Create effective marketing campaigns increase ROI

Read and comment on what Shannon has to say about her NCDM session.